Newcastle University Fashion Conference

Locking down the Fashion Sector? Exploring Resilience and Restriction
Dates: Tuesday 20th -Thursday 22nd April 2021





Kellie Daniels Communications professional, Entrepreneur & Founder Salomé Designs

Bio: Kellie Daniels was born in Houma, Louisiana in 1977 and grew up south of New Orleans. After receiving her Master’s in Liberal Arts with a concentration in Mass Communications & Art History from Louisiana State University; Daniels worked as an intern for the Guggenheim Museum in New York and then moved to Las Vegas to work with the Guggenheim in their gallery space in the Venetian Hotel.  In 2001 she began working with B&P a full-service advertising agency in Las Vegas and then moved back to New Orleans in 2003 and accepted a position as PR Director of Highwire Agency. In May 2004 she married architect Jonathon Daniels and in 2012 moved to his hometown of Newcastle with their 3 girls.

In 2015 Daniels began making jewellery in her Blaydon studio in Tyne & Wear.

Daniels launched her jewellery line SALOME in 2016 from her Blaydon Studio and used her experience in PR to propel the brand from a small bespoke handmade jewellery company to a worldwide brand. In 2016, she began selling with Wolf and Badger in New York and London and in 2019 started to supply SALOME to Fenwick.  All of her jewellery production is done in-house, and she uses sustainable methods and natural gemstones whenever possible.

Her work is inspired by her mother and all strong women, her Louisiana roots, nature, architecture, history, and the folklore and power of natural gemstones.  She also incorporates traditional American bead making techniques and displays as much of the natural gemstones as possible in each design. In 2021, Daniels formalised her 2 year PR mentoring role with Newcastle University and became a Tutor and Industry Expert in corporate communication.

Awards & Collaborations


Forbes Magazine Best of Pearls April 2021
Tatler Best of Brits March 2021
Elle UK “Top 100 brands to support during lockdown”
Telegraph Fashion “Top 9 brands of Summer 2020”
Living North 2019 “Designer of the Year” nominee
Fenwick Exclusive Design Limited Edition Collaboration
Stephanie Waxberg Limited Edition Collaboration
Golden Gorilla Award from Cross River Gorilla Project for services to conservation
Collaborated with Wolf & Badger to sponsor a fundraising event at Kew Gardens in aid of Cross River Gorilla Project
Female Narrative’s “Featured brand for Sustainable Fashion”
Top 50 retailer from Wolf & Badger 2018


Zoom Link:

Topic: Locking Down the Fashion Sector Conference - Day 1: Session 3

Time: Apr 20, 2021 01:30 PM London

Join Zoom Meeting

Meeting ID: 832 5216 9188

Passcode: 212921